GoValley
Education CRM
CLIENT:
Eth Tech
DURATION:
Apr. - Jul. 2024
EXPERIENCE:
Product Design
Context
Overview
Contribution: Product Design, UX Research, UX Testing
Team: Product Manager, UX Researcher, Product Designer, Engineer Team
Tools: Figma, FigJam, Miro, SurveyMonkey
Time: Apr. - Jul. 2024
Team Structure
My Contribution
Ownership of revamping the CRM platform
Standardize & Modernize the learning management experience
Development of research plans, UX strategies
Problem Statement
Design Principles
Project Timeline
Research
User Interview
User Profile
Personas
Competitive Landscape
Management Tool
LMS
Edu CRM
Product Strategy
Ideation
From Strategy to Structure
MVP Solutions
MVP Solutions
A Student Engagement CRM that fills the gap between heavy EduCRMs, rigid LMS platforms, and lightweight management tools, which combines clarity, engagement, and task tracking in one.
User Flows
Design
Heatmap
User Interfaces
UI Kit
