GoValley
Education CRM
CLIENT:
Eth Tech
DURATION:
Apr. - Jul. 2024
EXPERIENCE:
Product Design
Context
Overview
GoValley is a career training program offering both 1:1 mentorship and team-based coaching. To streamline internal service operations, the team built a web-based CRM to manage tasks, mentor feedback, and resource sharing.
However, the platform initially served staff needs more than student needs, which leads to low adoption and fragmented user journeys.
This redesign reframes the CRM as from internal utility to a student-first learning platform focused on clarity, momentum, and feedback loops.
Contribution: Product Design, UX Research, UX Testing
Team: Product Manager, UX Researcher, Product Designer, Engineer Team
Tools: Figma, FigJam, Miro, SurveyMonkey
Time: Apr. - Jul. 2024
Team Structure
My Contribution
Ownership of revamping the CRM platform
Standardize & Modernize the learning management experience
Development of research plans, UX strategies
Problem Statement
Design Principles
Project Timeline
Research
User Interview
User Profile
Personas
Competitive Landscape
Management Tool
LMS
Edu CRM
Product Strategy
Ideation
From Strategy to Structure
MVP Solutions
A Student Engagement CRM that fills the gap between heavy EduCRMs, rigid LMS platforms, and lightweight management tools, which combines clarity, engagement, and task tracking in one.
User Flows
Design
Interaction
User Interfaces
UI Kit
