GoValley is a career training program offering both 1:1 mentorship and team-based coaching. To streamline internal service operations, the team built a web-based CRM to manage tasks, mentor feedback, and resource sharing.

However, the platform initially served staff needs more than student needs, which led to low adoption and fragmented user journeys.

I joined GoValley as the sole Product Designer, owning research, IA, and design execution end-to-end. This redesign reframed the CRM as from internal utility to a student-first learning platform focused on clarity, momentum, and feedback loops.